Starting yesterday, the World Cup began (that's soccer matches amongst countries) which will take the world by storm - except in the U.S.
Despite the fact that every guy and girl in America under 35 grew up playing soccer, it just cannot catch on as a spectator sport. Can't say I blame us.
From ABC News last night: The World Cup will be viewed by 32 billion people - 300 times more than the Super Bowl.
[Edit: I commentor questioned how 32 billion could watch the World Cup when that number exceeds the
world's population. Good question. But that's what ABC said:
10 second video is here. And if you think he says "million" - nope - he says that the number is 300 times more than the number that watch the Super Bowl which would get you to 32 billion.]