Any Guesses?

Story.

And Jerry Jones won't say how much the personal seat licenses will be (the purchaser will have the right to renew his season ticket every year.)

But for reference: The Cowboys used "seat options" (same basic concept, kinda) in the early 1970s to finance Texas Stadium. They cost $250 way back then.

I think the Texas Motor Speedway used personal seat licenses, but I don't know how much they cost.

Edit: A faithful reader has discovered that the Cowboys sell a handful of PSLs right now for Texas Stadium.