You Guys Are Right, I Shouldn't Watch MSNBC

Pics of my TV screen a second ago while watching the Rachel Maddow show for the first time. Intimi-what? Edit: That word keeps showing up in graphic after graphic. I guess it's just a play on words, although I'm not the only one to be doing a double take. They probably should have at least put it in quotes or added a hyphen (i.e. "Intimi-Nation"). But maybe I'm just getting stupiderer.