Financial Hit Or Great Promotion?

CC Carpets has been running this ad all month long. Buy some stuff and get it free if Josh Hamilton hits a grand slam in September. Well, he hit one tonight. Cha-Ching.

Thoughts: (1) The free publicity for CC Carpets may be well worth the financial hit, (2) did a purchaser have to specifically designate the purchase as being part of the "Josh Hamilton Promotion" or does it apply retroactively to everyone? (3) Did the company have insurance on this bit? (4) I wondered how many grand slams Hamilton had hit before tonight. Answer: 2.