Texas Tech has partnered with Plains Cotton Growers Inc. to designate this Saturday's game against the Arkansas Razorbacks as the “Celebrate Cotton” game. Okay. No problem. Then they decided to make it a "black out" game encouraging all fans to wear black. Not unusual (but since its a day game I hope the cold front comes through before then.) Then Tech
tweets this logo combining the two. Uh oh.
Honestly, I really don't think it's a big deal, but it is getting lots of
buzz as a PR blunder.