I don't know how much it costs to advertise in
Texas Monthly, but it is not uncommon to see ads in the back for ranches or huge acreage which will always be for millions of dollars. Here's an example:
So someone explain to me how you can pay for even a 1/4 page ad for a place that lists for $70,000? It probably cost $3,000 - $4,000 which is a chunk of change for
one real estate ad.